In STEM fields solving a problem in the simplest, most efficient way is called the elegant solution. At Jessica Johnson Beauty we apply this same approach to our beauty product development so you look great with less time, money, and fuss.
Fear of cosmetic ingredients such as parabens is not driven by science and rationality but by scary health reporting and product companies that use fear based marketing to manipulate consumer attitudes and behavior. Don't be a gullible simp. Get informed.