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Skincare Insanity: Apps, AI and Technology for Personalized Beauty Products

April 24, 2020 2 min read

An emerging trend in the beauty industry is the use of apps AI and technology to customize beauty products for consumers. These applications are complete and utter nonsense. 

There are lots of examples but I'll give you one. There's a big Japanese company you all know that created a database of 80,000 skin patterns (wait? what?) to customize personalized skincare solutions.

But it's so simple really. Users download an app and take pictures of their face. Back end AI analyzes the skin to determine things like texture, moisture and oil content, pore size and so on.The app then cross references your skin data with environmental factors like temperature, humidity, local barometric pressure and pollen levels and crunches that report with other self reported data such as your mood and menstrual cycle.

The app then prescribes a series of customized product cartridges that are delivered to your mailbox -- along with the special machine you need to buy to use them.

I haven't bought one of these systems because:  

a. My skin cells are not unique. b. I'm busy. c. I haven't lost my mind.

Honestly, this is ridiculous and insane.

Just because the technology exists to do a thing doesn't mean it ought to be done. 

These systems are Rube Goldberg machines, (MUST WATCH Music Video)absurd creations intentionally designed to perform a simple task in an indirect and overly complicated way.

Take it from somebody who has spent 30 years studying and working on women's don't need an app that spits out a personalized cocktail of ingredients for the special needs of your precious skin. Get over yourself.

Your skin is smart. But you don't need to send it to Harvard to prove it. So here's my advice for healthy, glowing skin:

  • Wash Your Face
  • Moisturize
  • Use Sunscreen
  • Exfoliate 1-3 Times Per Week

If you make this routine a habit your skin will look great.

You may now happily ignore all those new skincare apps. You don't need them. You're welcome.





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